Channable Gold Partner · 1 of 4 in Germany

Your idealo feed. Fully automated.

You manage your store. The idealo feed follows automatically: titles, prices and delivery times always up to date, in every country.

Luis, founder of Unhooked 30 minutes with Luis, founder · no obligation · price in the first call

Store Your store
Hub Your feed
  • idealo.de
  • idealo.at
  • idealo.fr
  • + more countries

All you do is manage your store.

“Unhooked saved us enormous time with their automated solution for the Google DACH and international feeds, implemented in the Channable tool. Maintaining product titles and translations now runs efficiently and error-free.”

Vivian, SNOCKS Vivian Senior Performance Marketing, SNOCKS

Integrations Luis builds every one himself

120

Marketplace revenue Through our integrations

€13M

Brands selling through our feeds and integrations include

  • SNOCKS
  • Oceansapart
  • reisenthel
  • mobilezone
  • MEGA Möbel
  • Judith Williams

The problem

On idealo, price is what counts. And the feed that delivers it.

idealo counts 120 million sessions a month in six countries, and every click leads to your store. idealo only lists what it can match to a product, and only as long as price and delivery time in the feed match your store. A feed from a file rarely manages that for long.

  1. Without an EAN, stuck in the open catalog.

    idealo attaches your offer to its product via the EAN. If it’s missing or wrong, the offer ends up in the open catalog, where nobody compares prices.

  2. Price in the feed, different price in the store.

    idealo checks the prices on your product pages. If the feed differs, idealo pauses the listing until it’s right again.

  3. Delivery time and shipping stated wrong.

    idealo wants the delivery time in business days, without “ready to ship” or “expected”, and a separate column for each shipping method. If the details don’t match the store, the listing goes offline.

  4. Every variant, every country is its own offer.

    Sizes 42 and 43 are two offers on idealo, idealo.at and idealo.fr two listings with their own feed. By hand, the file grows with every country, and with big changes, offers disappear for hours.

A feed from your store takes that off your hands: built once, fetched by idealo every 30 minutes.

What’s holding your idealo feed back? We’ll take a look in the audit.

Our approach

Automate first. Then optimize.

Many agencies maintain feeds as a file: export, fix things in the spreadsheet, upload, and start over at the next error. We build the feed once from your store, with rules for the whole catalog. Whatever we improve after that applies to every product.

Comparison: file by file or one feed from your store
Usual: file by file Unhooked: one feed from your store
Data source Export, spreadsheet, upload Your store, automatically
One change By hand in every file Once in your store, everywhere in the feed
Rejections After the fact, product by product Rules for the whole catalog, before the platform checks
New country, new platform The work starts over Builds on the feed
Billing By the hour, for as long as it takes Once at a fixed price. No hourly rates, no revenue share.

All four ways onto marketplaces, compared

How it works

Maintain it once in your store. Listed on idealo in every country.

Your store stays the single data source. The feed translates it into idealo’s columns, and idealo fetches it on its own.

  1. You manage your store.

    Products, prices and inventory as before, in Shopify, WooCommerce or your PIM.

  2. We build the idealo feed.

    EAN, delivery time, shipping and payment methods in the columns idealo requires, every variant as its own offer, a separate feed for each country. Everything in your Channable account, which belongs to you.

  3. The rest runs on its own.

    idealo fetches the feed every 30 minutes. Price and delivery time come from your store, and sold-out products drop out of the comparison until new stock arrives.

One product. On idealo, a separate offer per country.

In your store
“Men’s trail running shoe”
On idealo.de
“Trail Runner Herren Laufschuh, grau, EU 43”
On idealo.at
“Trail Runner Herren Laufschuh, grau, EU 43”
On idealo.fr
“Trail Runner chaussure de trail homme, gris, EU 43”
  • Required fields complete
  • EAN set, offer attached to the idealo product
  • Each variant one row, delivery time and shipping per country
  • Price and availability from your store, fetched every 30 minutes
  • Already listed on idealo?

    Your store stays registered; only the feed address gets swapped. Your offers continue under the same SKU, and store reviews stay.

  • Want your idealo titles to differ from your store?

    Manufacturer and model first, size and color after, no promotional copy: that’s how idealo wants the title. The rules build it from your store data, so you don’t maintain anything twice.

  • The Channable account is yours.

    You get a handover and documentation and can step in yourself at any time.

What the feed includes and what it costs

Tech: Channable, set up by us.

Customers

These brands run on our feeds and integrations.

One feed case and two marketplace cases: Google feeds in six countries, a catalog of 4,000 SKUs in 4 countries and a middleware switch without a single day of downtime.

Feeds maintained by hand

SNOCKS · Shopify, Channable, Google Shopping in DE, AT, CH, FR, IT, ES

6 countries Google feeds from one store

90% less manual effort

  • Import straight from Shopify, no CSV uploads
  • Titles per country from rules, translations automatic
  • Feeds run fully automatically
Read the SNOCKS case study

Too much manual work

Jaloom · Amazon in 4 countries

93% less effort

4,000 SKUs, 4 countries, 4 languages. All listings update automatically every hour.

“With our large catalog, keeping data and prices clean across multiple countries kept getting more complex. Managing it through structured sheets has made exactly that far simpler and clearer to oversee.”

Fahim Sainani, Jaloom Fahim Sainani, Managing Director and Founder, Jaloom
Read the Jaloom case study

Middleware switch

Cura Cosmetics (Judith Williams) · Amazon and Douglas

0 days downtime

Existing listings matched instead of re-created. Rankings and reviews were preserved.

“We felt we had found a partner who doesn’t just know the tool, but also understands our processes.”

Valentina Huter, Cura Cosmetics Valentina Huter, Solution Architect, Cura Cosmetics
Read the Cura Cosmetics case study

What would this look like for you?

In the audit, we show you on your own product data.

30 minutes with Luis · no obligation · price in the first call

The offer

One feed, built once. Live in 7 business days.

You pay for the feed once, at a fixed price. The 7 business days start as soon as Channable access, the data source and your product selection are in place. Every additional country builds on the feed and costs less. Registration and the store review at idealo happen beforehand, usually in about 3 business days.

01The feed

The feed for idealo. Once.

We build your idealo feed from your store: EAN, title, category, price, delivery time, shipping and payment methods in idealo’s columns, every variant as its own offer. You enter the feed address in the idealo Business Center, and idealo fetches it.

What’s included

  • Your store stays the data source
  • Required fields and category following the rules of idealo
  • Every variant as its own row, linked as a group
  • Prices and availability from your store, on the platform’s schedule
  • EAN, delivery time, shipping and payment methods in the columns idealo requires
  • Titles following idealo’s pattern: manufacturer and model first, then size and color
  • A separate feed for each country, from the same rules
  • Feed address entered in the idealo Business Center, fetched every 30 minutes
  • Handover and documentation, no black-box knowledge

Timeline in business days

  1. Day 1 Access and data check Channable access, data source, product range and required fields checked, your idealo account approved, with our help if needed
  2. Days 2 to 3 Feed built Import, rules, category and variants following the rules of idealo
  3. Days 4 to 5 Validation Feed address entered in the idealo Business Center, first fetch, errors and warnings worked through
  4. Days 6 to 7 Live Feed done and submitted, approval is up to idealo

Live in 7 business days. As soon as Channable access, the data source and your product selection are in place.

Every additional country costs less: data and rules are already in place.

At a glance

Once per feed

The feed

Fixed price, live in 7 business days.

Each additional country

Costs less

Data and rules are already in place.

Billing
Risk-free, only after the project is successfully completed.
After that
The feed runs from your store. If the platform changes its rules later, we adapt the feed on request.
Not included
Campaigns, bids and ad budget, the contract with the platform, store development, photo shoots.

We tell you the price in the first call. Not after three.

30 minutes with Luis · no obligation · price in the first call

Portrait of Luis, founder of Unhooked

Who’s behind it

You know your products. I know feeds.

I’m Luis, founder of Unhooked. I build every feed myself in Channable, just like each of the more than 120 marketplace integrations, for more than 50 customers. From the first call, you talk to me, not to a sales team.

Channable Gold Partner 2026

Channable Gold Partner · 1 of 4 in Germany

Luis on LinkedIn

A good fit if ...

  • Your store runs on Shopify or WooCommerce, or another system delivers clean data.
  • You sell around 100 products or more, ideally in a few categories.
  • Your product data has GTINs, clean variants and someone who maintains it.
  • You sell branded goods with EANs to consumers, with prices including VAT. That’s how idealo accepts you, and how you end up in the comparison.

Probably not a fit if ...

  • You’re looking for someone to run your campaigns. We build the feed.
  • Product data is missing, and nobody can maintain it.
  • You run a dropshipping business.

30 minutes with Luis · no obligation · price in the first call

FAQ about the idealo feed

Your question isn’t here? Ask it in the audit, that’s what it’s for.

What does the idealo feed cost?

You pay for the feed once, at a fixed price. Every additional country costs less, because data and rules are already in place. No hourly rates, no revenue share. We tell you the price in the first call, not after three.

How fast will the feed be live?

Within 7 business days. The clock starts as soon as we have access to your Channable account, the data source is connected and you’ve selected the products. That requires your approved idealo account: idealo does the store review during registration, usually in about 3 business days.

How do we sign up with idealo, and who approves us?

You register your store with idealo using your store URL and email, add your store details and accept the terms. idealo then checks whether your store qualifies: ordering system, at least two payment methods, legal notice, shipping and returns, prices including VAT. After approval, you get access to the idealo Business Center, where we enter your feed address. We guide you through registration; that’s part of the feed.

Which fields does idealo require?

Item number, title, link to the product page, price including VAT, delivery time in business days, shipping costs per shipping method and at least one payment method. Plus the EAN: without it, idealo can’t match your offer to a product, and it ends up in the open catalog instead of the price comparison. Brand, category, description, images, size and color make the offer easy to find. The feed fills everything from your store.

idealo paused our listing because prices or delivery times were off. What now?

idealo compares the prices in the feed with your product pages and pauses if they differ, just as it does with delivery times or shipping costs that don’t match the store. The cause is almost always a file lagging behind the store. The feed from your store delivers price, delivery time and shipping exactly as they appear in the store, and idealo fetches it every 30 minutes. What differs in your feed today, we’ll see in the audit.

How often does idealo update our feed?

idealo usually fetches the feed every 30 minutes. That means price changes and availability from your store reach idealo within half an hour, and sold-out products drop out of the comparison. If idealo changes its rules later, we adapt the feed on request.

We also want to be on idealo.at, idealo.fr or idealo.it. How does that work?

On idealo, every country is a separate listing: you create it in the idealo Business Center, and we build a separate feed for it from the same rules, with titles, delivery times and shipping methods for that country. Every additional country costs less, because data and rules are already in place. idealo is available in six countries; which ones fit you, we work out in the audit.

We already have an idealo feed from a store app or an agency. What happens to it?

Your store stays registered with idealo, and your offers continue under the same item number. We build the feed in Channable, check it against the old one, and only then do you swap the feed address at idealo. That way, nothing goes offline. After that, all you do is manage your store.

Do we need Channable?

Yes, Channable is the engine of the feed. If you don’t have an account yet, you create one and invite us. You pay the license directly to Channable, and the account belongs to you. If you already use Channable, we build the feed in your account.

What do we need to bring, and which store system?

A store with well-maintained product data: EANs, clean variants, prices including VAT, delivery times and shipping costs that match what’s in the store. We connect Shopify and WooCommerce directly, other systems if they deliver clean data. Plus your idealo account and access to Channable. That’s it.

Do you also run our campaigns?

No. We build the feed; you sign the contract and handle billing with idealo directly. You also run idealo Ads and your budget at idealo yourself, in the idealo Business Center. A clean feed is the foundation for that.

What doesn’t Unhooked do for the idealo feed?

We don’t negotiate with idealo, don’t manage budgets and don’t decide prices; that stays with you. Orders don’t run through the feed: idealo sends shoppers to your store, and idealo no longer has its own checkout. And we only make a single fix to someone else’s file as an exception. Bring it up in the audit, and we’ll tell you honestly whether it’s a fit.

More feeds

idealo is in place. The next feed builds on it.

Data and rules are already in place. Which feed comes next, we work out in the audit.

The next step

Free feed audit

We look at your product data and your feed for idealo. Afterwards you’ll know what’s in place, what’s missing, when you’ll be live and what it costs.

Luis

Pick a time

30 minutes with Luis · no obligation · price in the first call

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  1. 1

    30-minute call.

    Your situation, your goal and the price, honest and straight to the point.

  2. 2

    Access to your data.

    You invite us to your Channable account. Don’t have one yet? Then you create one.

  3. 3

    20-minute review.

    After 2 to 3 days: what’s in place, what’s missing, which marketplaces in which order and your go-live date.

No obligation. You talk to Luis directly. No preparation needed. And if your feed is already running cleanly or idealo isn’t a fit for you, we’ll tell you that too.

Not ready yet? Read how Jaloom cut its workload by 93%.
Book your free feed audit