Channable Gold Partner · 1 of 4 in Germany

Your products live on Kaufland. One setup, multiple countries.

The Kaufland Global Marketplace opens up to nine European countries with a single integration. We automate the whole way there: EAN matching, mandatory attributes, prices and orders in sync.

Get your Kaufland go-live plan See real results
✓ Reply within 24 hours✓ No lock-in contract✓ Go-live guarantee in 4 weeks
up to 9
European countries, 1 account
32M
visitors/month in Germany
4 weeks
to go-live

Trusted by SNOCKS, Reisenthel, Mobilezone and 50+ more brands

SNOCKS
mobilezone
OceansApart
PURGRÜN
WildRide
femtis
CURA Cosmetics Group
Schäfer Shop
Mega Möbel
Diffusion Agency
beetronics
MORE Agency
reisenthel
Channable

01 · Why Kaufland is tricky

A strong marketplace.
With strict data rules.

Kaufland is growing fast and belongs to the Schwarz Group (Lidl). But the marketplace lives on EAN matching and validates its data hard. One wrong barcode or one missing mandatory field, and your offer simply doesn't appear.

✕

Everything hangs on EAN matching

If the EAN already exists in the catalog, your offer attaches to it. If not, you have to deliver complete product data. One product, one EAN is enforced strictly, or removal looms.

✕

Mandatory attributes per category

Every category enforces its own mandatory fields, and only the exact subcategory is accepted. If a field is missing, the offer gets rejected instead of displayed.

✕

Onboarding & compliance

Approval after review, LUCID and WEEE obligations, EAN-13, image and title rules: going solo, you quickly lose time and rankings here.

Get your Kaufland go-live plan

Free discovery call · 30 minutes · no obligation

02 · How it works

Your shop stays the source of truth.
We run Kaufland on autopilot.

You maintain your products as usual. We match them via EAN to Kaufland's catalog, keep prices and stock in sync and pull orders back into your system automatically.

Source

Your shop or PIM

Your product data stays exactly where it already lives today. One source, one truth.

Shopify · Shopware · WooCommerce
Our automation

Listings, prices & orders on autopilot

  • ✓ EAN matching & smart categorization into the right category
  • ✓ Mandatory attributes & content to Kaufland's rules
  • ✓ Repricing incl. Kaufland Smart Pricing
  • ✓ Real-time order sync back into your system
Channable · set up & run by Unhooked
Live

Live on Kaufland

Stock, prices and orders in sync in real time. You just ship.

Kaufland · order sync

Interfaces to all relevant platforms

AmazonOTTOKauflandzalandoebayMediaMarktDecathlonGalaxusbol.comDouglas ManoManoidealoCHECK24Conradhome24allegro + 100 more

03 · The roadmap

Live on Kaufland in 4 steps

A standardized process, clear responsibilities, a predictable go-live. Exactly why we can give you the 4-week guarantee.

01

Kick-off & audit

We check your EAN base, product data and the Kaufland account approval. Result: a clear project plan.

02

Setup & EAN matching

Connecting your shop, matching against Kaufland's catalog and mapping mandatory attributes per category.

03

Go-live & pricing rules

Offers go live, repricing and Smart Pricing kick in, order sync is tested.

04

Operations & country rollout

Operations & Monitoring keeps the setup stable. We unlock further Kaufland countries from the same integration.

04 · Services & investment

Everything for your Kaufland launch across Europe.

A one-time setup gets you cleanly onto Kaufland, with one integration into multiple European countries. Afterwards, Operations & Monitoring secures the ongoing operations.

One-time

Marketplace Integration

Complete technical connection to Kaufland

  • ✓ Complete integration: your shop stays the source of truth
  • ✓ EAN matching & categorization: mapped cleanly onto Kaufland's catalog
  • ✓ Mandatory attributes & content: to Kaufland's rules, accepted instead of rejected
  • ✓ Keyword research: Kaufland-specific search terms for titles & attributes
  • ✓ Conversion design: product images & rich content, designed to sell
  • ✓ Repricing & Smart Pricing: rule-based, with margin protection
  • ✓ Multi-country setup: one integration, up to 9 European countries
  • ✓ Compliance check: LUCID, WEEE & VAT/OSS covered

Result: Your products live on Kaufland: technically validated, SEO-optimized and ready to sell in 4 weeks.

Book a free discovery call

No obligation · Reply within 24 hours

Ongoing

Operations & Monitoring

Ongoing monitoring and data quality assurance.

  • ✓ 24/7 monitoring: daily check of all connections
  • ✓ Revenue protection: instant fix for API errors or rejections
  • ✓ Compliance: automatic adaptation to new Kaufland rules
  • ✓ Direct line: priority technical support
  • ✓ Ranking boost: continuous product data optimization for more sales
Add-on · Growth

PPC Ads & Scaling: once your setup is live, we amplify performing listings with targeted ads, steered by ROAS and ACOS. For brands that want to grow faster after go-live.

Result: maximum uptime. We monitor your connections daily and resolve issues proactively, before they cost revenue or jeopardize your account.

Book a free discovery call

No obligation · No lock-in contract

And what stays on your plate?
✓ Ship orders✓ Answer customer service That's it. We handle the rest.

Go-live guarantee: If we don't get your product live on Kaufland within 4 weeks, you don't pay for the setup. Condition: you deliver the checklist (credentials, product data, EAN/GTIN) within the first week.

05 · Provable results

Results that count.

13M+
€ revenue generated
100k+
products listed
120+
marketplaces connected
93%
less manual effort

„Unhooked saved us enormous time with their automated solution for the Google DACH and international feeds, implemented in the Channable tool. Maintaining product titles and translations now runs efficiently and error-free. We are thrilled with the collaboration and the value the solution brings."

Vivian
Vivian
SNOCKS, Senior Performance Marketing Manager - Google Ads

„Thanks to the fully automated Google Shopping feeds, we save enormous time and effort. The collaboration was fast, efficient and absolutely professional. We are thrilled with the smooth implementation and excellent service, a clear recommendation for any e-commerce business!"

Marius
Marius
Diffusion Agency, CEO

„Luis set up our integration across Shopify, Channable and Amazon, so inventory and orders sync cleanly between all systems. We even map Prime by Seller through Channable now, which was an important point for us. We're really happy, both with the technical work and the collaboration."

Luca
Luca
SNOCKS, Group Amazon Account Manager

„With our large catalog, keeping data and prices clean across multiple countries kept getting more complex. Managing it through structured sheets has made exactly that far simpler and clearer to oversee. In Luis we've found a highly ambitious and dedicated partner. Thank you for the great collaboration!"

Fahim
Fahim
Sainani GmbH, Managing Director & Founder

Ready for results like these?

Get your Kaufland go-live plan

30 minutes · no obligation · you'll get an honest assessment of what's possible for you

06 · About Unhooked

Founder-led.
A direct line, not a ticket system.

Unhooked is not an anonymous mega-agency. Behind your project stands founder Luis Schreiber, who plans and owns your Kaufland integration himself.

As one of only 4 Channable Gold Partners in Germany, we know marketplace integrations in detail: data rules, mapping pitfalls and the fastest route to a clean setup.

Get your Kaufland go-live plan
100k+
products listed
13M+
€ revenue generated
50+
clients
120+
marketplaces

„My standard: less manual work, more visibility, predictable growth. And one point of contact who truly understands what's going on at your company."

Luis Schreiber
Luis Schreiber
Founder, Unhooked Marketing

07 · FAQ

Frequently asked questions about Kaufland

Do we have to rebuild our catalog?

No. Your shop stays the source of truth. We match your products via EAN to Kaufland's catalog and sync prices, stock and orders back.

Can anyone sell, or is it approval-based?

Approval-based. You register, submit company details, and Kaufland's team reviews them (often within 1 to 3 working days) before your account goes active.

What does Kaufland cost?

Currently a monthly package (Basic €39.95 / Plus €59.95, plus VAT) plus a sales commission depending on the category (often around 7 to 16%, all other categories 13%). Fees change, we check the current rates with you. (As of 2026.)

Do I need a GS1 barcode for every product?

Yes, a valid GS1-issued EAN-13 per product, and the physical barcode has to match the submitted EAN.

One integration, how many countries?

One Kaufland account opens up to nine European storefronts (DE, AT, CZ, SK, PL, FR, IT, with ES and NL from late summer 2026). You reach a large European audience without separate shops per country.

Which compliance do I need before launch?

A LUCID packaging registration and participation in a German dual system, a WEEE number for electronics, a battery registration for batteries. These numbers are stored in your Kaufland account.

Can Channable connect my shop to Kaufland?

Yes. Channable supports the Kaufland Global Marketplace directly: listings, prices, stock and orders run automated via the API. As a Channable Gold Partner we build the setup for you, EAN matching included.

How fast am I live?

Once the checklist is in place, we usually deliver the go-live within 4 weeks. Kaufland's own account review typically takes only a few working days.

More marketplaces

Amazon AgencyOTTO AgencyZalando AgencyeBay AgencyMediaMarkt AgencyDecathlon AgencyGalaxus Agencybol.com AgencyDouglas Agency Channable Agency
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