Channable Gold Partner · 1 of 4 in Germany

Your products live on Decathlon. Curated. But doable.

The Decathlon Marketplace only admits assortments that fit sports, fitness and outdoor, and reviews every application individually. We assess your fit honestly, guide the application and automate listings, stock and orders.

Get your Decathlon feasibility check See real results
✓ Reply within 24 hours✓ No lock-in contract✓ Honest feasibility check first
20%
of Decathlon's German online revenue
€1.17B
Decathlon Germany revenue (2024)
10+
European countries with marketplace

Trusted by SNOCKS, Reisenthel, Mobilezone and 50+ more brands

SNOCKS
mobilezone
OceansApart
PURGRÜN
WildRide
femtis
CURA Cosmetics Group
Schäfer Shop
Mega Möbel
Diffusion Agency
beetronics
MORE Agency
reisenthel
Channable

01 · Why Decathlon is selective

Decathlon wants partners.
Not volume.

The marketplace is Decathlon's strongest online growth lever: in 2024, roughly a fifth of its German online revenue already ran through it. Still, it stays deliberately curated. Assortment fit, product quality and service levels decide who gets in.

✕

Sports, fitness & outdoor only

Decathlon reviews every application for assortment fit. Products outside sports, fitness, outdoor and wellness have no chance, no matter how good the data is.

✕

A quality and service bar

An EU company, CE marking, high delivery reliability and clean customer service are expected. Sellers who underperform on other marketplaces fall through.

✕

Sport-specific mandatory attributes

Sizes, variants, technical sports attributes: every category enforces its own mandatory fields, and Decathlon expanded the requirements again in 2025. Incomplete data stays offline.

Get your Decathlon feasibility check

Free discovery call · 30 minutes · no obligation

02 · How it works

Your shop stays the source of truth.
We run Decathlon on autopilot.

You maintain your products as usual. We map them onto Decathlon's sports categories, keep prices and stock in sync and pull orders back into your system automatically.

Source

Your shop or PIM

Your product data stays exactly where it already lives today. One source, one truth.

Shopify · Shopware · WooCommerce
Our automation

Listings, prices & orders on autopilot

  • ✓ Mapping to Decathlon's sports categories & mandatory attributes
  • ✓ Variant & size logic modeled cleanly
  • ✓ Price & stock sync in real time
  • ✓ Order & returns sync back into your system
Channable · set up & run by Unhooked
Live

Live on Decathlon

Stock, prices and orders in sync in real time. You just ship.

Decathlon · order sync

Interfaces to all relevant platforms

AmazonOTTOKauflandzalandoebayMediaMarktDecathlonGalaxusbol.comDouglas ManoManoidealoCHECK24Conradhome24allegro + 100 more

03 · The roadmap

Live on Decathlon in 4 steps

A standardized process, clear responsibilities, an honest assessment at every stage. You always know where you stand.

01

Feasibility & application

We check assortment fit and your compliance basis and guide your application with the Decathlon team.

02

Setup & mapping

Connecting to Mirakl, categories, sizes and mandatory attributes to Decathlon rules.

03

Approval & go-live

Get listings through the review, test order and returns sync, go live.

04

Operations & scaling

Operations & Monitoring keeps the setup stable. Further countries or marketplaces follow from the same integration.

04 · Services & investment

Everything for your Decathlon launch.

Honest feasibility check first, then the setup: a one-time project gets you cleanly onto the marketplace. Afterwards, Operations & Monitoring secures the ongoing operations.

One-time

Marketplace Integration

Complete technical connection to Decathlon

  • ✓ Feasibility check: an honest assessment of your assortment fit
  • ✓ Onboarding guidance: application & portal setup, guided instead of solo
  • ✓ Complete integration: your shop stays the source of truth
  • ✓ Category & attribute mapping: sports categories, sizes & mandatory fields mapped cleanly
  • ✓ Keyword research: Decathlon-specific search terms for titles & attributes
  • ✓ Conversion design: product images & rich content, designed to sell
  • ✓ Compliance check: CE, GPSR, LUCID & WEEE where relevant
  • ✓ Order & stock sync: orders & returns automated, no oversell

Result: Your products ready for Decathlon: technically validated, SEO-optimized and set for go-live the moment approval clears.

Book a free discovery call

No obligation · Reply within 24 hours

Ongoing

Operations & Monitoring

Ongoing monitoring and data quality assurance.

  • ✓ 24/7 monitoring: daily check of all connections
  • ✓ Revenue protection: instant fix for API errors or rejections
  • ✓ Compliance: automatic adaptation to new Decathlon rules
  • ✓ Direct line: priority technical support
  • ✓ Ranking boost: continuous product data optimization for more sales
Add-on · Growth

PPC Ads & Scaling: once your setup is live, we amplify performing listings with targeted ads, steered by ROAS and ACOS. For brands that want to grow faster after go-live.

Result: maximum uptime. We monitor your connections daily and resolve issues proactively, before they cost revenue or jeopardize your account.

Book a free discovery call

No obligation · No lock-in contract

And what stays on your plate?
✓ Ship orders reliably✓ Answer customer service That's it. We handle the rest, including the stock sync behind the high delivery reliability Decathlon expects.

Feasibility first, setup second: Decathlon is a curated marketplace with its own approval process. In the discovery call we assess honestly whether and how you can go live there, before you sign anything.

05 · Provable results

Results that count.

13M+
€ revenue generated
100k+
products listed
120+
marketplaces connected
93%
less manual effort

„Unhooked saved us enormous time with their automated solution for the Google DACH and international feeds, implemented in the Channable tool. Maintaining product titles and translations now runs efficiently and error-free. We are thrilled with the collaboration and the value the solution brings."

Vivian
Vivian
SNOCKS, Senior Performance Marketing Manager - Google Ads

„Thanks to the fully automated Google Shopping feeds, we save enormous time and effort. The collaboration was fast, efficient and absolutely professional. We are thrilled with the smooth implementation and excellent service, a clear recommendation for any e-commerce business!"

Marius
Marius
Diffusion Agency, CEO

„Luis set up our integration across Shopify, Channable and Amazon, so inventory and orders sync cleanly between all systems. We even map Prime by Seller through Channable now, which was an important point for us. We're really happy, both with the technical work and the collaboration."

Luca
Luca
SNOCKS, Group Amazon Account Manager

„With our large catalog, keeping data and prices clean across multiple countries kept getting more complex. Managing it through structured sheets has made exactly that far simpler and clearer to oversee. In Luis we've found a highly ambitious and dedicated partner. Thank you for the great collaboration!"

Fahim
Fahim
Sainani GmbH, Managing Director & Founder

Ready for results like these?

Get your Decathlon feasibility check

30 minutes · no obligation · you'll get an honest assessment of what's possible for you

06 · About Unhooked

Founder-led.
A direct line, not a ticket system.

Unhooked is not an anonymous mega-agency. Behind your project stands founder Luis Schreiber, who plans and owns your Decathlon integration himself.

As one of only 4 Channable Gold Partners in Germany, we know marketplace integrations in detail: data rules, mapping pitfalls and the fastest route to a clean setup.

Get your Decathlon feasibility check
100k+
products listed
13M+
€ revenue generated
50+
clients
120+
marketplaces

„My standard: less manual work, more visibility, predictable growth. And one point of contact who truly understands what's going on at your company."

Luis Schreiber
Luis Schreiber
Founder, Unhooked Marketing

07 · FAQ

Frequently asked questions about Decathlon

Can any brand sell on Decathlon?

No. Decathlon curates: you apply, the team reviews assortment fit (sports, fitness, outdoor, wellness), product quality and service. An EU company with a VAT ID is a prerequisite.

What does the Decathlon Marketplace cost?

Around €40 per month base fee plus a sales commission per category. Decathlon doesn't publish an official table; integrator reports put it at roughly 9 to 18%. (As of 2026.)

Is the Decathlon Marketplace even worth it yet?

It's Decathlon's strongest online growth lever: in 2024, roughly a fifth of its German online revenue already ran through the marketplace, up from 7% in 2022. Get in early and clean, and you face far less competition per category than on open marketplaces.

What does Decathlon require from products?

Valid EANs/GTINs, complete category-specific mandatory attributes including size and variant logic, CE marking where required and high-quality content. Decathlon expanded the mandatory attributes again in 2025.

How strict are the service levels?

Decathlon expects high delivery reliability and fast customer service; integrators report around 98% expected delivery reliability. Sold-out products have to go offline quickly, exactly what the automated stock sync is for.

Can Channable connect my shop to Decathlon?

Yes. Channable supports Decathlon officially as a Mirakl marketplace: listings, prices, stock, orders and returns run automated. As a Channable Gold Partner we build the setup for you.

In which countries can I sell via Decathlon?

The marketplace runs in more than 10 European countries, including Germany, France, Spain, Italy and the Netherlands. Which markets get unlocked for you is clarified during onboarding.

Does your go-live guarantee apply here?

No, deliberately not. Admission is Decathlon's decision, and we don't promise what we don't control. Instead, we assess feasibility honestly before you sign anything.

More marketplaces

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