Zalando invites brands actively and reviews every article before it goes live: image rules, size mapping, GPSR data. We make your data Zalando-proof and automate the complete zDirect integration.
Trusted by SNOCKS, Reisenthel, Mobilezone and 50+ more brands
01 · Why Zalando is demanding
The Zalando Partner Program is invite-only: Zalando selects brands actively. And once you're in, you face manual content reviews, strict image rules and mandatory size mapping. Exactly where fashion brands lose weeks.
Zalando doesn't accept direct applications, it invites brands. Baseline requirements: a registered company, your own online store, a fashion or lifestyle assortment and an EAN-13 per article.
Model shots on a grey background, packshots on pure white, minimum resolution, JPG only: every article passes Zalando's content check. Deviation means rejection.
Your sizes have to be mapped to Zalando's size charts, or the article stays offline. On top: free shipping, free returns, a 100-day return window and a returns warehouse in the EU.
Free discovery call · 30 minutes · no obligation
02 · How it works
You maintain your products as usual. We translate them into Zalando's zDirect format: categories, size mapping and GPSR data included, with orders and shipping status flowing back into your system.
Your product data stays exactly where it already lives today. One source, one truth.
Articles, stock and prices run via the zDirect API, orders and shipping updates flow back into your system. Every country is connected cleanly as its own channel.
Interfaces to all relevant platforms
03 · The roadmap
A standardized process, clear responsibilities, an honest assessment at every stage. You always know where you stand.
We assess honestly whether your assortment, logistics and data match Zalando's requirements, and get you launch-ready.
Connecting to zDirect, categories, size charts and mandatory data exactly to Zalando's rules.
Get articles through Zalando's content check, test the order sync, go live.
Operations & Monitoring keeps the setup stable. We connect further Zalando markets as separate channels.
04 · Services & investment
Honest feasibility check first, then the setup: a one-time project makes your data Zalando-proof. Afterwards, Operations & Monitoring secures the ongoing operations.
Complete technical connection to Zalando
Result: Your products ready for Zalando: technically validated, SEO-optimized and set for go-live the moment approval clears.
No obligation · Reply within 24 hours
Ongoing monitoring and data quality assurance.
PPC Ads & Scaling: once your setup is live, we amplify performing listings with targeted ads, steered by ROAS and ACOS. For brands that want to grow faster after go-live.
Result: maximum uptime. We monitor your connections daily and resolve issues proactively, before they cost revenue or jeopardize your account.
No obligation · No lock-in contract
Feasibility first, setup second: Zalando is a curated marketplace with its own approval process. In the discovery call we assess honestly whether and how you can go live there, before you sign anything.
05 · Provable results
„Unhooked saved us enormous time with their automated solution for the Google DACH and international feeds, implemented in the Channable tool. Maintaining product titles and translations now runs efficiently and error-free. We are thrilled with the collaboration and the value the solution brings."
„Thanks to the fully automated Google Shopping feeds, we save enormous time and effort. The collaboration was fast, efficient and absolutely professional. We are thrilled with the smooth implementation and excellent service, a clear recommendation for any e-commerce business!"
„Luis set up our integration across Shopify, Channable and Amazon, so inventory and orders sync cleanly between all systems. We even map Prime by Seller through Channable now, which was an important point for us. We're really happy, both with the technical work and the collaboration."
„With our large catalog, keeping data and prices clean across multiple countries kept getting more complex. Managing it through structured sheets has made exactly that far simpler and clearer to oversee. In Luis we've found a highly ambitious and dedicated partner. Thank you for the great collaboration!"
Ready for results like these?
Get your Zalando feasibility check30 minutes · no obligation · you'll get an honest assessment of what's possible for you
06 · About Unhooked
Unhooked is not an anonymous mega-agency. Behind your project stands founder Luis Schreiber, who plans and owns your Zalando integration himself.
As one of only 4 Channable Gold Partners in Germany, we know marketplace integrations in detail: data rules, mapping pitfalls and the fastest route to a clean setup.
„My standard: less manual work, more visibility, predictable growth. And one point of contact who truly understands what's going on at your company."
07 · FAQ
No. The Partner Program is invite-only: Zalando invites brands actively and doesn't accept direct applications. We check with you whether your setup meets the requirements, so you're launch-ready the moment the contact is there.
A registered company (non-EU companies need an EU entity), your own online store, a fashion or lifestyle assortment, an EAN-13 per article, free shipping and free returns with a 100-day return window, plus a returns warehouse in the EU.
Zalando doesn't publish a commission table; conditions are only shared during contracting. Industry reports mention roughly 5 to 25% commission depending on category and price point, plus a monthly base fee (€40 when introduced in 2023). (As of 2026.)
Mostly at the content check: too few compliant images (model shots on grey, packshots on white, minimum resolution, JPG only), missing size mapping or missing GPSR data. Exactly what we clear before the upload.
In the Partner Program, Zalando handles payment processing and end-customer service. You ship from your own warehouse and receive returns, with the return label enclosed.
Yes, for the Partner Program: Channable is an official zDirect integrator for listings and orders. Connected Retail isn't covered via Channable. As a Channable Gold Partner we build the integration, size mapping included.
Expect several weeks to a few months, depending on content quality and Zalando's reviews. The technical integration is rarely the bottleneck, your data quality decides.
No, deliberately not. Invitation and approvals sit with Zalando, and we don't promise what we don't control. We assess feasibility honestly and get you technically launch-ready.