Gold Partner · 1 of 4 in Germany
You manage your store. The ChatGPT feed follows automatically, for ChatGPT Ads today and for shopping as soon as OpenAI approves you.
30 minutes with Luis, founder · no obligation · price in the first call
All you do is manage your store.
“Unhooked saved us enormous time with their automated solution for the Google DACH and international feeds, implemented in the Channable tool. Maintaining product titles and translations now runs efficiently and error-free.”
Vivian Senior Performance Marketing, SNOCKS Integrations Luis builds every one himself
120
Marketplace revenue Through our integrations
€13M
The problem
OpenAI has its own feed specification: nine required fields, seller and availability in every row, variants as a group. Access to shopping in ChatGPT goes through an application, and approval is up to OpenAI. For ChatGPT Ads, Ads Manager already accepts the feed today, from Germany too.
OpenAI requires its own field names and values: a seller name in every row, availability as “in stock” or “out of stock”, every variant as its own row. OpenAI only accepts Google’s format if it has confirmed that for your feed beforehand.
If availability is missing or a price format is wrong, OpenAI rejects the row, and the rest keeps running. If you don’t read the upload history, you only notice once products are missing.
OpenAI wants the whole catalog at least daily, and whatever isn’t delivered for two weeks expires. A price that drops in your store has to reach the feed, or ChatGPT shows the old one.
According to OpenAI, shopping with merchant feeds is so far running in the US, and the application ends on a waitlist. ChatGPT Ads take the same feed today. If you wait until OpenAI opens up, that’s when you’ll just be getting started.
The feed takes that off your hands: built once to OpenAI’s rules, then it runs from your store.
What can your feed do today, and what’s missing? We’ll take a look in the audit.Our approach
Many agencies maintain feeds as a file: export, fix things in the spreadsheet, upload, and start over at the next error. We build the feed once from your store, with rules for the whole catalog. Whatever we improve after that applies to every product.
| Usual: file by file | Unhooked: one feed from your store | |
|---|---|---|
| Data source | Export, spreadsheet, upload | Your store, automatically |
| One change | By hand in every file | Once in your store, everywhere in the feed |
| Rejections | After the fact, product by product | Rules for the whole catalog, before the platform checks |
| New country, new platform | The work starts over | Builds on the feed |
| Billing | By the hour, for as long as it takes | Once at a fixed price. No hourly rates, no revenue share. |
How it works
Your store stays the single data source. The feed translates it into OpenAI’s specification, for shopping and for ChatGPT Ads, and keeps prices and availability up to date.
Products, prices and inventory as before, in Shopify, WooCommerce or your PIM.
Nine required fields, every variant as its own row in its group, GTIN, returns and seller to OpenAI’s specification, plus the field that enables ads. Everything in your Channable account, which belongs to you.
Prices and availability flow from your store into the feed. OpenAI gets the whole catalog at least daily, as OpenAI intends, and sold out means sold out in the feed.
Then we build the feed to the standard OpenAI requires, and you have it ready as soon as approval comes. The application stays in your name.
The same feed, with the field that enables ads, runs in Ads Manager as the basis for feed campaigns. You or your agency run the campaigns.
You get a handover and documentation and can step in yourself at any time.
What the feed includes and what it costs
Tech: Channable, set up by us.
Customers
One feed case and two marketplace cases: Google feeds in six countries, a catalog of 4,000 SKUs in 4 countries and a middleware switch without a single day of downtime.
SNOCKS · Shopify, Channable, Google Shopping in DE, AT, CH, FR, IT, ES
6 countries Google feeds from one store
90% less manual effort
Jaloom · Amazon in 4 countries
93% less effort
4,000 SKUs, 4 countries, 4 languages. All listings update automatically every hour.
“With our large catalog, keeping data and prices clean across multiple countries kept getting more complex. Managing it through structured sheets has made exactly that far simpler and clearer to oversee.”
Fahim Sainani, Managing Director and Founder, Jaloom Cura Cosmetics (Judith Williams) · Amazon and Douglas
0 days downtime
Existing listings matched instead of re-created. Rankings and reviews were preserved.
“We felt we had found a partner who doesn’t just know the tool, but also understands our processes.”
Valentina Huter, Solution Architect, Cura Cosmetics What would this look like for you?
In the audit, we show you on your own product data.
30 minutes with Luis · no obligation · price in the first call
The offer
You pay for the feed once, at a fixed price. The 7 business days start as soon as Channable access, the data source and your product selection are in place. The next feed builds on it.
01The feed
We build your feed to OpenAI’s specification and submit the application to OpenAI, in your name. That happens once, then the feed runs from your store, for ChatGPT Ads today and for shopping in ChatGPT as soon as OpenAI approves you.
What’s included
Timeline in business days
Feed and application in 7 business days. When you’re approved is up to OpenAI.
The next feed builds on it: data and rules are already in place.
Once per feed
The feed
Fixed price, live in 7 business days.
The next feed
Builds on it
Data and rules are already in place.
We tell you the price in the first call. Not after three.
30 minutes with Luis · no obligation · price in the first call
Who’s behind it
I’m Luis, founder of Unhooked. I build every feed myself in Channable, just like each of the more than 120 marketplace integrations, for more than 50 customers. From the first call, you talk to me, not to a sales team.
Channable Gold Partner · 1 of 4 in Germany
Luis on LinkedIn30 minutes with Luis · no obligation · price in the first call
Your question isn’t here? Ask it in the audit, that’s what it’s for.
You pay for the feed once, at a fixed price. The next feed builds on it, because data and rules are already in place. No hourly rates, no revenue share. We tell you the price in the first call, not after three.
Within 7 business days. The clock starts as soon as we have access to your Channable account, the data source is connected and you’ve selected the products. With ChatGPT, live means: the feed is done and the application to OpenAI is submitted. When you’re approved for shopping is up to OpenAI. You can use the feed for ChatGPT Ads right away.
On the user side, ChatGPT shows products in Germany too, from data it gets itself from store pages and providers. According to OpenAI, the program for merchant feeds so far runs for users in the US, with more regions to follow; merchants from Germany can apply and are then put on the waitlist. Purchases happen in your store; OpenAI has put its own checkout in ChatGPT on hold.
ChatGPT Ads run in Germany too, and Ads Manager accepts product feeds: the feed turns into ads with title, image and price, without building each ad individually. The feed follows the same specification as the shopping feed, with one field that enables ads; we set it. You or your agency handle the upload in Ads Manager and the campaigns there; we create the feed. Which products ChatGPT shows in answers is up to OpenAI; nobody can guarantee a placement, including us.
You do. We submit the application through OpenAI’s form in your name, with your contact address; we’re named as the technical partner, and only product data goes to OpenAI. If you sell through Shopify, your catalog is already connected according to OpenAI, but the feed still gives you control over the data. Product ranges that OpenAI excludes, such as alcohol, nicotine or weapons, don’t go into the feed.
Nine required fields per row: a stable item number, title, description, link to the product page, brand, seller name, image, availability and price with currency. Every variant is its own row, linked to the others through a group ID. On top of that, we add what supports relevance: GTIN, category, returns, shipping costs and, where available, reviews.
As a data foundation, yes; as a submission, not as is. OpenAI has its own field names and its own availability values and requires the seller in every row; OpenAI only accepts Google’s format if it has confirmed that for your feed beforehand. If your Google feed already runs in Channable, we build the ChatGPT feed on the same data and rules. If it runs in another tool, we move the data source to Channable.
OpenAI wants the whole catalog at least daily, and prices and availability come from your store. Whatever isn’t delivered for two weeks expires at OpenAI. If OpenAI rejects rows, the upload history shows which field is missing or formatted incorrectly; we fix the cause in the rules, not row by row. If the platform changes its rules later, we adapt the feed on request.
OpenAI sets which countries a feed serves during setup; a standard feed currently targets the US, and OpenAI confirms other markets per feed. For ChatGPT Ads, you specify the countries when you create the feed. Every additional country builds on your feed, with data and rules already in place. What works for you today, we work out in the audit.
Yes, Channable is the engine of the feed. If you don’t have an account yet, you create one and invite us. You pay the license directly to Channable, and the account belongs to you. If you already use Channable, we build the feed in your account.
No. Your store or PIM stays the data source, whether Shopify, WooCommerce or another system with clean data; Channable turns it into the feed to OpenAI’s specification. According to OpenAI, Shopify catalogs are already connected, but your own feed is still the way to keep titles, variants and availability in your own hands.
No. We build the feed, and you or your agency run the campaigns. A clean feed is the foundation for that.
More feeds
Data and rules are already in place. Which feed comes next, we work out in the audit.
The next step
We look at your product data and your feed for ChatGPT. Afterwards you’ll know what’s in place, what’s missing, when you’ll be live and what it costs.
30 minutes with Luis · no obligation · price in the first call
30-minute call.
Your situation, your goal and the price, honest and straight to the point.
Access to your data.
You invite us to your Channable account. Don’t have one yet? Then you create one.
20-minute review.
After 2 to 3 days: what’s in place, what’s missing, which marketplaces in which order and your go-live date.
No obligation. You talk to Luis directly. No preparation needed. And if your feed is already running cleanly, we’ll tell you that too.
Not ready yet? Read how Jaloom cut its workload by 93%.