Gold Partner · 1 of 4 in Germany
You manage your store. Your Merchant Center feed follows automatically, for Shopping campaigns in Google Ads, Performance Max and free listings: titles, prices and availability always up to date.
30 minutes with Luis, founder · no obligation · price in the first call
All you do is manage your store.
“Unhooked saved us enormous time with their automated solution for the Google DACH and international feeds, implemented in the Channable tool. Maintaining product titles and translations now runs efficiently and error-free.”
Vivian Senior Performance Marketing, SNOCKS Integrations Luis builds every one himself
120
Marketplace revenue Through our integrations
€13M
The problem
A Google Shopping feed usually comes about on the side: from a store app, a plugin or a spreadsheet. Google checks every product against its specification and against your website, and whatever doesn’t match gets disapproved or isn’t shown. If you fix that by hand, you start over with every change.
GTIN missing or invalid, brand missing, variants without an item group. Merchant Center reports it product by product, and the list grows with every import.
Google compares the two. If the feed differs, Google corrects the price itself, and if it happens often, it disapproves the product.
To Google, that’s misrepresentation. Missing shipping costs hide products, and for serious violations Google suspends the account without warning.
Austria needs its own shipping details, Switzerland a different currency, France a different language. Maintained as a file, one feed quickly becomes half a dozen.
A feed from your store takes both off your hands: patching things up and losing out.
What’s piling up in your Merchant Center? We’ll take a look in the audit.Our approach
Many agencies maintain feeds as a file: export, fix things in the spreadsheet, upload, and start over at the next error. We build the feed once from your store, with rules for the whole catalog. Whatever we improve after that applies to every product.
| Usual: file by file | Unhooked: one feed from your store | |
|---|---|---|
| Data source | Export, spreadsheet, upload | Your store, automatically |
| One change | By hand in every file | Once in your store, everywhere in the feed |
| Rejections | After the fact, product by product | Rules for the whole catalog, before the platform checks |
| New country, new platform | The work starts over | Builds on the feed |
| Billing | By the hour, for as long as it takes | Once at a fixed price. No hourly rates, no revenue share. |
How it works
Your store stays the single data source. The feed translates it into Google’s specification, for each country in its own language, and sends prices and availability to Merchant Center on its own.
Products, prices and inventory as before, in Shopify, WooCommerce or your PIM.
Title, Google product category, GTIN, brand, item group and shipping to Google’s specification, one feed per country in its own language. Everything in your Channable account, which belongs to you.
Prices and availability go to Merchant Center through the API, with no file and no upload. Whatever you change in your store is in the feed on the next run, and Google doesn’t have to correct anything after the fact.
Then it stays your Merchant Center. We build the new feed with the same product IDs, so your products keep their history, and the old file goes away.
Then that stays the same. We build the feed, and your agency gets clean data and custom labels to structure its campaigns.
You get a handover and documentation and can step in yourself at any time.
What the feed includes and what it costs
Tech: Channable, set up by us.
Customers
One feed case and two marketplace cases: Google feeds in six countries, a catalog of 4,000 SKUs in 4 countries and a middleware switch without a single day of downtime.
SNOCKS · Shopify, Channable, Google Shopping in DE, AT, CH, FR, IT, ES
6 countries Google feeds from one store
90% less manual effort
Jaloom · Amazon in 4 countries
93% less effort
4,000 SKUs, 4 countries, 4 languages. All listings update automatically every hour.
“With our large catalog, keeping data and prices clean across multiple countries kept getting more complex. Managing it through structured sheets has made exactly that far simpler and clearer to oversee.”
Fahim Sainani, Managing Director and Founder, Jaloom Cura Cosmetics (Judith Williams) · Amazon and Douglas
0 days downtime
Existing listings matched instead of re-created. Rankings and reviews were preserved.
“We felt we had found a partner who doesn’t just know the tool, but also understands our processes.”
Valentina Huter, Solution Architect, Cura Cosmetics What would this look like for you?
In the audit, we show you on your own product data.
30 minutes with Luis · no obligation · price in the first call
The offer
You pay for the feed once, at a fixed price. The 7 business days start as soon as Channable access, the data source and your product selection are in place. Every additional country builds on the feed and costs less.
01The feed
We build your feed in Channable to Google’s product data specification and connect it to your Merchant Center through the API. That happens once, then it runs from your store.
What’s included
Timeline in business days
Live in 7 business days. As soon as Channable access, the data source and your product selection are in place.
Every additional country costs less: data and rules are already in place.
Once per feed
The feed
Fixed price, live in 7 business days.
Each additional country
Costs less
Data and rules are already in place.
We tell you the price in the first call. Not after three.
30 minutes with Luis · no obligation · price in the first call
Who’s behind it
I’m Luis, founder of Unhooked. I build every feed myself in Channable, just like each of the more than 120 marketplace integrations, for more than 50 customers. From the first call, you talk to me, not to a sales team.
Channable Gold Partner · 1 of 4 in Germany
Luis on LinkedIn30 minutes with Luis · no obligation · price in the first call
Your question isn’t here? Ask it in the audit, that’s what it’s for.
You pay for the feed once, at a fixed price. Every additional country costs less, because data and rules are already in place. No hourly rates, no revenue share. We tell you the price in the first call, not after three.
Within 7 business days. The clock starts as soon as we have access to your Channable account, the data source is connected and you’ve selected the products.
Yes, Channable is the engine of the feed. If you don’t have an account yet, you create one and invite us. You pay the license directly to Channable, and the account belongs to you. If you already use Channable, we build the feed in your account.
No. We build the feed, and you or your agency run the campaigns. A clean feed is the foundation for that.
A Merchant Center account with a verified website, business details and shipping settings for every country you sell to. If you don’t have that yet, we’ll go through it together on day one. For Shopping campaigns, you link Merchant Center to your Google Ads account. Google reviews new products for up to 72 hours, and that’s built into the timeline.
Three. Google expects a separate data source for each country and language, with its own shipping details and the local currency, so Swiss francs for Switzerland. The feed for the first country carries the rules, and every additional country builds on it and costs less. Just like for a brand whose Google feeds we build for six countries.
Your Merchant Center stays as it is. We build the new feed in Channable with the same product IDs, so your products keep their history, and hand it over through the API. You then turn off the old file or app. Along the way, we work through disapprovals and warnings from the diagnostics.
With disapprovals, yes: a missing GTIN, brand or item group, prices that differ from the website and wrong availability are data, and the feed gets that data in order. With a suspension, we check what Google objects to in the product data and shipping details; you file the appeal yourself. We’ll look at your situation in the audit.
We know Shopify and WooCommerce best; other systems work if they deliver clean data: GTINs, brand, variants, images in the right size. We check what your system delivers on day one.
Access to your Channable account and to Merchant Center, the data source (your store or PIM) and a selection of which products should go into the feed. Other than that, there’s nothing to prepare.
Campaigns, bids and budget, setting up Performance Max, comparison shopping services, the contract with Google and the appeal against a suspension. A single fix to someone else’s feed is the exception; bring it up in the audit. If Google changes its rules later, we adapt the feed on request.
Yes. Shopping campaigns, Performance Max and free listings in Merchant Center all use the same feed. Which of them you run, you or your agency decide in Google Ads.
More feeds
Data and rules are already in place. Which feed comes next, we work out in the audit.
The next step
We look at your product data and your feed for Google Shopping. Afterwards you’ll know what’s in place, what’s missing, when you’ll be live and what it costs.
30 minutes with Luis · no obligation · price in the first call
30-minute call.
Your situation, your goal and the price, honest and straight to the point.
Access to your data.
You invite us to your Channable account. Don’t have one yet? Then you create one.
20-minute review.
After 2 to 3 days: what’s in place, what’s missing, which marketplaces in which order and your go-live date.
No obligation. You talk to Luis directly. No preparation needed. And if your feed is already running cleanly, we’ll tell you that too.
Not ready yet? Read how Jaloom cut its workload by 93%.