Case study
SNOCKS: Amazon in 5 countries, price changes in one entry instead of 170 hours
How SNOCKS automated offers, inventory and orders on Amazon in five countries: FBA and FBM through one integration, plus Seller Fulfilled Prime.
- 170 hrs of manual work per price round, now one entry
- 167,000 units via FBM, February to August 2026
Results
- Amazon in Germany, France, Spain, Italy and Poland through one integration, for FBA and FBM
- Prices managed centrally via a subfeed: one entry instead of up to 170 hours of flat-file work
- Seller Fulfilled Prime for the first time, with FBM as a fallback when FBA runs out
Price changes on Amazon used to cost SNOCKS up to 170 hours: manual work, parent by parent, via flat file. Today the same change is one entry. On top of that, offers, inventory and orders for Amazon in five countries run through a single integration, for both FBA and FBM.
The starting point: an integration that kept breaking
SNOCKS is a brand at home on Shopify, and Amazon was part of it from the start. But the integration in between kept causing problems. Not a good place to be if you want to grow FBM seriously. SNOCKS came to Channable through us as their partner.
The split of work mattered: SNOCKS didn’t want to automate its product data at all. The team maintains the listings itself via flat file and has the experience and capacity to do it. Our job was everything that happens after that: managing offer data, inventory and orders centrally. For Amazon Germany, France, Spain, Italy and Poland, each for FBA and FBM.
Prices ate up the most time. Every change ran parent by parent via flat file, at least one hour per parent. With around 170 parents, that’s 170 hours. SNOCKS doesn’t change prices every week, so the math applies per round. But every round cost that much time.
The solution: offers in one place, product data stays with the team
1. Offer data in one place
A script pulls all offer data from Amazon. From there, the team can edit any ASIN directly, whether FBA or FBM.
2. Channable connects Amazon and Shopify
Channable imports this data, combines it with the data from Shopify and sends it to Amazon via API every hour. Inventory goes from Shopify to Amazon, orders sync in both directions, and customers get their tracking automatically.
3. Prices via a subfeed
The team now manages prices centrally via a subfeed instead of changing them for each marketplace separately. Before, that simply wasn’t possible.
4. FBA and FBM on the same ASIN
On top of that comes a hybrid approach: FBA and FBM SKUs on the same ASIN. If FBA runs out, FBM kicks in as a fallback and the listing keeps selling. This is how SNOCKS runs Seller Fulfilled Prime for the first time in the company’s history. Without middleware, that wouldn’t have been possible.
The results
- One entry instead of 170 hours: The team changes prices centrally, no longer parent by parent via flat file.
- Five countries through one integration: Amazon Germany, France, Spain, Italy and Poland run reliably, for FBA and FBM. Despite a delay, Poland was live in about two weeks.
- No manual steps day to day: Inventory, orders and tracking flow automatically between Shopify and Amazon.
- Seller Fulfilled Prime: for the first time, with FBM as a fallback when FBA runs out.
And the scale: from February to August 2026, more than 167,000 units and just under €4 million in revenue ran through this integration via FBM. In February it was 8,400 units, in June 45,900. SNOCKS pays no revenue share on that. Other tools like to take a few percent of it, this setup doesn’t.
“Luis set up our integration across Shopify, Channable and Amazon, so inventory and orders sync cleanly between all systems. We even map Prime by Seller through Channable now, which was an important point for us. We’re really happy, both with the technical work and the collaboration.”
Luca, Group Amazon Account Manager, SNOCKS What other brands can take away from this
Automate what eats up time, not everything. SNOCKS still maintains its listings itself, because the team knows how. What’s automated is the part that costs time every week: offers, inventory, orders and prices.
Size is no reason not to automate. If you have several hundred SKUs per country and still maintain them by hand, you’ll sink into spreadsheet chaos at some point. And if you’re worried that automation breaks beyond a certain size: at SNOCKS it runs with five countries, FBA and FBM, and Seller Fulfilled Prime.
What an integration like this would look like for you is on our Amazon page. How we automated the Google Shopping feeds for SNOCKS in six countries is covered in a separate case study. And this case study is also available as a post on LinkedIn (in German).
